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Q: Can social media marketing really help my business?
A: Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
From Zen Media
Q: What is Business Automation (BA)/Business Process Automation (BPA)?
A: BPA is short for “business process automation.”
Automation in general refers to the use of technology to perform tasks normally done by humans. This can include everything from the automation of physical tasks, such as the assembly of cars, to office work, such as data entry.
BPA specifically refers to the automation of workflows and processes within a business setting.
Q: How can I get the most out of my company’s mission, vision, and values?
A: Companies often make the mistake of talking about the “things” they value, versus framing values as actionable behaviors. Your vision should describe where you’re going, the mission explains why, and values depict how you are going to behave along the way. To provide a simple example:
Mission
I want to see a beautiful sunset from the highest peak of a mountain.
Vision
I will climb to the top of this mountain.
Values
I will climb safely and slowly, and I will stop to help other climbers on the way.
Values help employees make instantaneous decisions about how to behave. They are critical to managing culture. Survey your employees to see if they know your company mission, vision and values. If they can’t remember, then it’s probably not a meaningful part of their day-to-day experience at your company.